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The Formation of Clouds

 

HD video, 03:33 min, 2013/2015

 

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The Formation of Clouds depicts the formation of data centers through satellite images, data centers that are owned by the world's leading digital companies like Microsoft, Apple, Facebook, Google and Amazon. The activities of these global network companies lead to highly centralized Internet access. The acknowledgement of the development of centralization on the infrastructural level is even more important, as user generated data is being stored and processed in data centers that are owned by private corporations.

 

Because the actual technological shape of the system is uncertain, whoever controls its first stages could decisively influence its future evolution. 

Christopher Steiner, Automate This: How Algorithms Came to Rule Our World (New York: Portfolio/Penguin, 2012), 395.

 

The most important aspect of The Formation of Clouds is that it reveals the competition between companies to gain the best possible position in running the basic underlying informational infrastructure of everyday life.